Canadians are amazed at the sheer number of Filipinos willing to line up to be first at the opening of stores and restaurants like Jollibee. Well, the new Seafood City Calgary just opened, and people all across Alberta came far and wide just to check it out.
The American grocery chain (there actually isn’t a single Seafood City in the Philippines) opened their latest store in the city of Calgary, Alberta.
Calgary is home to over 50,000 Filipinos, the fourth largest in Canada.
No wonder Seafood City decided to open their new shop there.
Seafood City is the latest Asian store to open on Sunridge Way, joining the likes of Lucky Supermarket, which also carries different Asian food products.
The area is rapidly becoming a food destination for people looking for Asian food products.
Mildred Smith, Vice President for Marketing of Seafood City told the CBC that she was amazed at the turnout.
“We did a livestream inside the store before it opened and it reached 78,000 people. I’m amazed because there are only about 75,000 Filipinos in Calgary,” Smith said.
The new Seafood City is the third location in Canada, after having previously opened locations in Mississauga and Winnipeg.
FILIPINOS DROVE FOR 6 HOURS, TOOK A CHARTERED BUS JUST FOR THE OPENING
Hundreds of Filipinos stood in line for several hours waiting for the doors to open.
Some Filipinos even travelled from as far as Saskatchewan just to buy their favourite Filipino snacks.
Members of the Filipino community from Edmonton even rented an entire bus just to make the trip for opening day.
Early customers described opening day like a big party, with hundreds of people crowding the aisles trying to get as much groceries as they could.
For some, it meant bringing home a couple of bags of home to their families, even if it’s just a few bags of Filipino junk food.
SEAFOOD CITY CALGARY SELLS FRESH FRUITS, VEGETABLES AND SEAFOOD NOT EASILY AVAILABLE ANYWHERE ELSE
Seafood City attributes its success in entering the Canadian market to its wide selection of food products, which Filipinos have missed since moving to Canada.
Fresh seafood like milkfish, big eye scad and octopus are all available at Seafood City.
Snacks like Chippy and Piattos are also available at the snack aisle.
Fresh vegetables like sayote, upo and patola are also available at the store.
OTHER STORES PRESENT AT SEAFOOD CITY CALGARY
Seafood City has also partnered with established Filipino businesses in Calgary. Including Pacific Hut and Forest Lawn, which offers Filipino-style baked goods.
At the food court, there are three restaurants to choose from: Grill City, Crispy Town and Noodle Street.
All three restaurants offer Filipino food, including Filipino pork and chicken BBQ on a stick.
Filipinos came in droves when Seafood City opened in Mississauga and Winnipeg, so it really didn’t come as a surprise to see the incredible turnout for Seafood City Calgary.
Filipinos expect their fellow Canadians to come and check out what’s available at Seafood City. For some Calgarians, it can be quite the experience.
Seafood City Calgary follows the same layout as its other stores, with the food court near the opening and the open-concept wet market for seafood near the back.
Seafood City Calgary has generated more than 200 jobs in the city.
SEAFOOD CITY CANADA LOCATIONS, TELEPHONE, HOURS
SEAFOOD CITY MISSISSAUGA
800 Boyer Blvd. Mississauga ON L5V 2Y1, Canada
Telephone: (289) 334-3380
Hours: Monday to Sunday 8:00am to 10:00pm
SEAFOOD CITY WINNIPEG
2311 McPhillips Street, Winnipeg, MB R2V 3C9, Canada
Telephone: (204) 202-8404
Hours: Monday to Saturday 8:00am to 9:00pm / Sunday 9:00am to 6:00pm
SEAFOOD CITY CALGARY
3320 Sunridge Way NE Calgary, Alberta T1Y 7K5
Telephone: (587) 387-7145
Hours: Monday to Saturday 8:00am to 10:00pm / Sunday 8:00am to 9:00pm
SEAFOOD CITY EDMONTON (OPENING SOON)
17540 100 Ave NW, Edmonton, AB T5S 2S2
Hours: to be announced
For more information about Seafood City, click here.
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