A Filipino mother from Hubbards, Nova Scotia is a big fan of letting her kids express their creativity. Melanie Munden and her children, Keilana and Kaidan channels their creative energies into their fashion brand KeiKaiKoa.
FILIPINO MUM SHARES HER PASSION FOR FASHION WITH HER KIDS
Like many Filipinos, Melanie found herself a wee bit homesick soon after moving to Canada.
As a young lady growing up in the Philippines, Melanie saved her allowance to buy local fashion magazines.
She would take out interesting articles and put it up on her bedroom wall, taking inspiration to maybe one day pursue a career in fashion.
Fast forward a few years later, with Melanie shared her passion for fashion with her kids, Keilana and Kaidan.
KeiKaiKoa promotes repurposing fashion to minimize environmental waste. Their latest collection, inspired in part by Keilana and Kaidan’s grandmother, was featured at Atlantic Fashion Week.
FUN AND COLOURFUL FASHION
11 year old Keilana told the CBC that clothes that elementary school kids her age wear tend to be “a little less colourful because everyone wants to look cool”.
Part of KeiKaiKoa’s collection features Keilana’s purple hoodie, which features a photo of their golden doodle.
Her design was inspired, in part, by an unsuccessful shopping trip at the local mall. When she couldn’t find anything she liked, she decided to just make something to wear herself.
Keilana takes inspiration in a similar way her mum did in her youth, using photos of things she loves and incorporates them in her designs.
FASHION INFLUENCED BY LIFE IN CANADA
Everything from family photos to images of their hometown of Hubbards, Keilana works with her mum to put them all together to come up with her unique designs.
Melanie acknowledges Nova Scotia’s natural beauty was a big influence on KeiKaiKoa’s design aesthetic.
“The sunsets, sunrises, the trails, fall leaves are basically our life in Nova Scotia. It’s kind of an ode to Nova Scotia,” Melanie told the CBC.
ATLANTIC FASHION WEEK
Atlantic Fashion Week has produced over 49 shows and has featured over 230 collections in their efforts to promote the fashion industry in Atlantic Canada.
Atlantic Fashion Week provides designers with an avenue in which to promote their work to a diverse audience made up of fashion industry professionals.
Atlantic Fashion Week executive director Angela Campagnoni told the CBC that KeiKaiKoa’s collection “was absolutely a joy to watch, super fun and bright and colourful.”
FILIPINO DESIGNER YOUNGEST TO BE FEATURED AT ATLANTIC FASHION WEEK
Keilana was the youngest designer to be featured at Atlantic Fashion Week.
At the show, Keilana’s classmates modelled the new collection. She told the CBC that the experience was “nerve wracking, but also very exciting”.
Encouraged by the response, Melanie and her kids are looking forward to start selling KeiKaiKoa clothing online.
In the meantime, you can learn more about KeiKaiKoa here. KeiKaiKoa.com and Atlantic Fashion Week here: [https://www.atlanticfashionweek.com]
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